It was useful for paper because it helped save time in cutting, folding, printing etc. None of that matters for a phone.
This is such a non issue given that iOS developers already have so many resolutions to test.
Proportions absolutely matter for displays, both for aesthetic comfort and for efficient scaling. Most of the world uses ISO216 and its pleasing 1:sqrt(2) proportions. Leveraging aspect ratios with wide acceptance is a win both psychologically and for graphic designers.
Our world is full of artifacts from a previous ages and using some of those as standards is useful/convenient.
We still use QWERTY keyboards even though our highly futuristic typewriters don't jam anymore. We type commands on tty teleTypeWriter, we save files with buttons using a floppy disk icon, etc etc.
> None of that matters for a phone.
Of course it does. They show the most basic example right on the page, which is that you can side-by-side full screen apps.