As someone who has spoken on a lot of stages, it's hard. I do sort of agree that falling back on an obviously rehearsed (over-rehearsed?) style isn't great. Jobs wasn't that way but (mostly) but he was a real talent who could have sold sand to arabia.

I do think there's a general high-end corporate tendency these days to over-rehearse for big stages. I could name some CEOs who were doing it years ago. And I could name some CEOs who were terrible presenters but were very successful at least for a time.

That's true, but if you wanted to boil down the art of acting to one sentence it would be "do not pretend; actually do".

Jobs was a great actor in that he did not pretend to be excited. Whatever coaching is being given here is exactly in the opposite direction of acting.

Surely they have enough money to hire either someone to teach them to do it better or someone to give the presentation instead.

It’s also hard to be the CEO of a multi-trillion dollar company. Speaking is part of the job.

Nah, this is a deliberate choice.

Do they?

I think everyone knows how many hours they practiced and the depth of talent they could draw from. The inhuman consistency demonstrates a deliberate choice, that undermines their own message.

Care about impact wasn't just a Steve quirk, it was the reason keynotes were worth having.

Try saying "And one more thing..." in recent-Apple voice, without laughing or crying.

Apple trying to make presenters 'act professionaly' is the problem, not the solution. Somehow it worked pre Apple campus?