>Most recently, Automattic attempted to claim it owns the word “automatic.”
What is wrong with these people?
That's how you can tell the article isn't giving you the full picture.
"Windows", "Word" and "Excel" are just plain English words, but it appears you can trademark them for specific industry. Maybe you have to make it more specific. Like "Microsoft Windows"?
I was curious what this meant, so I looked into it.
They asked Automatic.css to change their name: https://www.reddit.com/r/Wordpress/comments/1omrtrk/automatt...
Automatic.css is a paid CSS framework specifically for WordPress.
Legally speaking I have no opinion here, but I don't think it's as out-of-pocket as it sounds.