> I agree they they should, but that would be hard before, ... seems like a herculean effort.

  | We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win, and the others, too.

So what, they are hard. So are so many of humanity's greatest achievements.

Honestly, these companies win when we buy into the belief that these things are too hard. They're lazy and are just like any of us that make excuses to not do chores or other things that we should. But the reality is that for pursing our civilization forward we should pursue the toughest problems. It is just about will. It'll be tiring. Some will kick and scream, throwing tantrums. But we aren't just any animal, we're humans. We can do literally anything if we decide it's worthwhile.

Importantly, we shouldn't just jump onto the next hype train, we should be passionate, nuanced, and pursue for the sake of pursuit. We don't have to put all our eggs in one basket. We shouldn't. We have enough time, resources, and energy to pursue so much. But as soon as at pretend we live in a finite world we tend to self destruct and fight over constraints we've made up. The universe is limitless, as are our minds.