Apple has a very different business model than Google (Alphabet). It's not even close to the same in terms of how they make most of their money.
As if hardware companies don't quite famously include spyware in their products. Everything from phones, cars, fridges, TVs, monitors, speakers, light bulbs, laptops and everything else that supports inclusion of spyware.
I don't disagree. They're still a spy company, if we're being cynically reductive.
You're not wrong today, but they are expanding their ads department to the detriment of users: https://news.ycombinator.com/item?id=46911901, https://news.ycombinator.com/item?id=46322556, https://news.ycombinator.com/item?id=22501511
It did do, but now it's putting ads in everything it will rapidly converge to the same practices to optimise shareholder value.