alt Hacker NewsApple killed the iPhone mini because it only had a 4-6% share of sales of all iPhone models. While some people may really want this, I can't imaging that it'll get more than 5% of iPhone sales (after maybe an initial higher novelty peak).
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IOS27 has a killer feature that will boost sales for duo. Iphone handoff. Don't underestimate how deep apple customers wallets are. You now can have multiple iPhones. A pro that you use day to day, an Air that you use when you go to the gym and a duo to use when at home. Now the crease lasts longer because you are not using it 24/7, you spread wear across multiple devices and pump the apple sales.
I'm a 12/13 mini on my second refurbished 13 and a new battery. This is the first iPhone I've considered. Even so, the price is... impressive.
I want a screen that my thumb can reach from top to bottom without stretching or doing weird half-screen swipes to get at.
Also weird that they've gone back to touch ID instead of face ID to open/unlock.
But I'll definitely be looking at it.
If the fold make up 4% of sales, but with 2x or more margin vs mini, it might be worth it for them. Seems like a product that MIGHT survive due to that.
I think fold phones are not at least for most OEM manufacturers the bedrock of their business whereas the Mini was supposed to perform at least as well as the mainstay iPhones cause it did not do much beyond being a percentage smaller.
I on the other hand hope they kill the slim iPhone and/or bring back the Plus cause the 16 Plus was a solid deal.
4%-6% of iPhone sales, but not of profits.
larger screen possibly leads to more hours of usage per day, more ad-surfaces, more software and services revenue per user per year.
They will stick with this product for a long time. Asia is the biggest market in the world for these kinds of devices.
They can possibly justify the lower sales volume if the margins are much higher.
Was the 4-6% figure officially confirmed or just speculation?
Lots of people in non-tech jobs are dropping their laptop/desktop for their phone for all work-related tasks. They love having more screen real estate, plus their company pays for the premium.
Basically Apple had Samsung et al validate the use case for a flip phone before executing their move. The others proved there is a market for this, hence Apple jumped on the bandwagon.
This is not like the iPhone mini, where they were competing with both lower end phone companies, and their own older refurb models. This one's all about ostentation.
You dont seem to understand why people buy the most expensive phones. Most of the time (especially outside tech circles) its a show of wealth.
In a lot of ways the iphone has always been the Achilles Heel of the ultra wealthy, no matter how many billions you had, you could never do fancier than a 1500 buck iphone. Apple IMO is just trying to capitalize on this phenomenon and capture the pretentious luxury market. Anecdotally the galaxy fold did really well with the obnoxiously rich circles in my country, people who previously all had iphones. So they kinda have to do it as well now.