Well, I like a good story, there is big potential in this long form stuff that's more than a tweet or two. There can be a great reward when the crux is revealed after building a foundation and then looking at it from different angles. But if that crux never comes then it's really just leaving a feeling of disappointment and waste of time that I invested into reading all this. And that does a disservice to everybody else writing blog posts.

I think that's part of why tiktok and yt shorts really took off. It's so short that if you realize it's bad and move on then your wasted investment in terms of time and energy was negligible. (Times 200 that's a different story but signal-to-noise is still high enough that people accept this.)