I don't get that mentality. Millions of units, shares many parts with other models, OK margin. This is no reason to kill a product.
For comparison, that's roughly like Ford killing the Bronco Sport, or VW killing the ID.7.
this is exactly what Steve Jobs did after coming back from Next. Simplifying is very useful, especially in a big corp that want to be differentiated
well, VW has cancelled the ID.7 for the US market, and by 2030 will have killing 50% of their models across all brands (according to topgear).
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> I don't get that mentality. Millions of units, shares many parts with other models, OK margin. This is no reason to kill a product.
At 2% of sales, the opportunity cost is the reason to kill the product. Keep in mind this still needs design, manufacturing, marketing, and distribution resources.
I say all of this as a fan of the Mini series.