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pbmonstertoday at 7:04 AM4 repliesview on HN

I don't get that mentality. Millions of units, shares many parts with other models, OK margin. This is no reason to kill a product.

For comparison, that's roughly like Ford killing the Bronco Sport, or VW killing the ID.7.


Replies

drbscltoday at 9:29 AM

> I don't get that mentality. Millions of units, shares many parts with other models, OK margin. This is no reason to kill a product.

At 2% of sales, the opportunity cost is the reason to kill the product. Keep in mind this still needs design, manufacturing, marketing, and distribution resources.

I say all of this as a fan of the Mini series.

woogletoday at 8:24 AM

this is exactly what Steve Jobs did after coming back from Next. Simplifying is very useful, especially in a big corp that want to be differentiated

pistolpeteDKtoday at 8:15 AM

well, VW has cancelled the ID.7 for the US market, and by 2030 will have killing 50% of their models across all brands (according to topgear).

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Daz912today at 7:24 AM

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