Apple never goes all in for gaming. They are more than happy to base most of its software revrnue on Skinner boxes, but otherwise it feels like it wants little to do with games.

Every 4-5 years they need something to show off their tech and they begrudgingly look to gaming studios to provide some demos for them. They get the demos, get some hype, then put it straight back into the box. Devs move on because they know their audience isn't there anyway. Rinse and repeat. This last time was to help show off their unified architecture with AAA games running on an IPad.