I think it's better to ignore OpenAI here, because OpenAI didn't do anything.
Academic research is a professional field in the traditional sense. Individual researchers are ultimately responsible for their actions. If some OpenAI employees violated academic norms while doing academic research, they should be judged by academic standards.
Scooping someone else's result is immoral but not an outright violation of academic norms. But if you are in possession of relevant confidential information, you are expected to steer clear of the topic. It doesn't matter whether you actually used the confidential information to get your results, because outsiders can't know that. The mere fact that there is a plausible suspicion already puts your integrity into question.
Tenured professors occasionally lose their jobs over similar scandals (but usually don't). If OpenAI wants to regain some goodwill, it should do a thorough investigation that may lead to firing the individuals in question. If it doesn't find sufficient evidence of wrongdoing to justify any disciplinary action, it probably doesn't gain any goodwill either (as it often happens with similar investigations at universities).
And if OpenAI wants to be a trustworthy partner, it should transform into a company of boring gray bureaucrats who provide an essential service without competing with their customers.
[deleted - misunderstood!]