The application delivery thing was done as far back as Netscape threatening to relegate Windows to "a poorly debugged set of device drivers" so Web-whatever is simply another step in that direction. Like I said, if you purists want just document delivery, you can use links or w3m or maybe Gemini.
Some kind of market forces kept Netscape in check back then. Now they aren't.
Like, Tesco would prefer that my operating system was a roast chicken, Baowu Group would prefer it was made of steel, Berghain would prefer that it had to queue for hours to possibly get in, and Jagex would prefer it was an in-game GUI within RuneScape. None of those companies got their way, what makes Netscape special?