Note: Irrelevant.
The reported behavior exists, does it not?
Anecdata: I've observed this behavior for several weeks already as a regular user without a Google account and there are countless comments from regular users reporting the same behavior.
It's relevant to know when the source of information is biased due to a conflict of interest. The source's business is apparently scraping Google (and Bing, etc).
It’s very relevant because the author has a conflict in interest. They can wax poetic about “open internet” but really their business depend on it.