They said "We're looking at a future". And if that future ends up developing the way these companies want it to then we're looking at extremely dystopian future where AI is essential to all work and people have to buy their "intelligence" from an oligopoly of large providers who have total control over the price and capabilities whilst simultaneously having unfiltered read/write access to people's stream-of-consciousness - their work life, their personal problems, their political opinions. This level of access and power is unprecedented in our society.