You know how many things are asking for "~$10/mo". People don't have the purchasing power they used to, and everything has a subscription model. Firefox with DDG is good enough.

Google kept increasing its profits since then, and it was one of the most successful businesses out there way before they changed the business model to become enshittified. The argument that their business model changed because people wouldn't pay for its services doesn't really stand.

If they charged a newspaper price for it per se (like $1 a month), Google would be rolling in cash with as many users they have.

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