ALDI/Lidl copy every big brand under the sun. They've been litigated against, but they get away with it way more often than they lose. Many cases fail to prove that consumers were misled, and (I find this incredible) one of the strongest defenses is that store has a strong reputation for brand imitation, so there is in fact no confusion. People go to Lidl to buy Neos, knowing full well they're not Oreos. It's also surprising that other supermarkets get away with it when they sell the copycat product next to the original.

If you could afford lawyers, you could definitely get away with that game, but it's easier for IKEA to stomp you.