> the doomer marketing

It is not doomer marketing - it is clever psy-ops magic trick.

1) Software is described in super-human terms when it is plain-old software. Was stockfish described like this ? no.

2) Datacenters become AI-factories.

3) Hardware becomes investible assets.

4) Malware becomes a super-human breakout (oai/hf)

All clever framing to market the new technology. If it is called for what it really is ie, a software tool, it is boring and does not sell so easily. What sells is the mystique.