I.e. spend more money to do things the TV can perfectly well do. We should make the spying illegal so we can use the devices we buy to their full potential without being sold to advertisers. "Give money to this other company that may or may not also be collecting data and may also sell you out in the future" is a suboptimal solution.

If you want true, verifiable privacy and control, it's not an Apple TV that you need. Any old laptop or desktop computer can be used to stream content from the Internet using a Web browser or other "apps."