You might want to read up on "Self-Determination Theory" on how Intrinsic vs. Extrinsic Motivations works in Humans - https://en.wikipedia.org/wiki/Self-determination_theory

For a nice introduction, see Why We Do What We Do: Understanding Self-Motivation by Edward Deci - https://thorprojects.com/2020/05/04/book-review-why-we-do-wh...

Also https://news.ycombinator.com/item?id=49679494