Apple “genius” has been to accept their plan A failed (the original Apple Intelligence), and instead of doubling down, let the others explore the space, then offer a good interface (I say that, I haven’t seen if it’s actually good).
So many other actors in the industry would have just doubled down and follow the race to the bottom
So basically do what they have always done for decades?
Apple Intelligence was an outlier in how they historically operate. I mean they literally just put out a folding phone after waiting what, a decade, for others to perfect it first.
maybe wait until their plan B succeeds before calling it genius. all we know so far is that plan A has failed.
I don't know why you're getting downvoted. You're spot on.
Almost everyone developing their own AI is doomed to fail. I would not be surprised that when the dust settles, Microsoft CoPilot and Google Gemini will be left standing while OpenAI and Anthropic fade away. They will get what they need and then throw them away.
"Embrace, extend, extinguish" is the same playbook for decades, and you can only do that when you make money. Yes, making money still matters and post-capitalism is a big fat lie.
Genius would have been for Apple to get Siri in a better state after so many years.
This looks more like a participation medal, if at all.