alt Hacker News> The problem companies have is that "doesn't suck" generally means "it's free with no ads".
Or in the case of X, how about just let me browse without creating an account? Likewise with meta/FB, IG, etc. The reality is businesses and other services post here, share status updates, etc. often before their main pages. I'd like to read those, and yet I have no desire to actually post or interact with any of the content, just read it. I should not need an account for that.
Then the correct action is to either create a competitor, or point money/ad views at a competitor.
But like I said, the internet is largely unwilling to do this. You won't make a competitor that is a charity, and the internet at large won't point dollars and ad-views at a nascent start-up in the space.