> Turns out that all of the things you listed as examples are stuff that most consumers don’t actually want or will use.

The thing that nobody really realized is that setup is a big factor that isn't worth to a lot of people. For example, to turn off lights with Alexa, you have to do a whole bunch of setup that involves installing special lights, installing app, connecting the app to Alexa. Even though relatively this is simple, its just not worth the effort to a lot of people.

Amazon or Apple could easily overcome this by offering Alexa or Siri connected devices as incentive to builders building houses or apartments. That way, when you plug in Alexa in your new apartment, it can auto detect everything it can control including lights, thermostat appliances, e.t.c.