Legal issues asside, I find this agentic commerce goal naive. Its like expecting me to buy a different microwave so the popcorn button works with the official amazon popcorn. Theres no way they will be able to replace the context and tooling I have setup for my own personal agents. And theres no way in hell im going to give Amazon every piece of information in my life so they are slightly better equipped to recommend which usbc dongle I need.
I understand that the sheer size of Amazon, and industry standard of forcing AI into every tool, makes them think its worth investing in. But from my outside perspective this is not a winable strategy.
What about an opensource agentic commerce chat where you have a vetted list of stores but can add your own?