Exactly right. With LLMs, you can go directly to the website and checkout instead of going thru Amazon so they can collect their commission.

It’s actually why I’m building an open-source, decentralized Amazon alternative that’s powered by agentic commerce and MCP-UI that brings the cart and storefront into the chat directly.

Amazon and every marketplace’s days are numbered. It’s why you see so many of them trying to push their own sort of agentic commerce protocol because they want to control commerce in the age of AI. It’s exactly why I chose MCP-UI and not their protocols.