Tl;DR: It's not a new organization, or non-profit institute. It's a Substack/blog.
> DMI is a platform for researchers and thinkers from across Google DeepMind, Google, and the wider global research community to work on and publish creative, deeply informed ideas about a world with AGI. They will not always agree, and they will likely change their minds, as more data and information comes to light at the fast-moving frontier. We created this institute precisely because broad-based intellectual discussion and debate are required to arrive at a consensus about how to address the challenges and opportunities we face as a society.
The word "institute" gives an aura of credibility without some boring accreditation. Though not sure every country allows that.
How can they even pretend to distance themselves from Google…
So, a think tank, to lobby governments
> We created this institute precisely because broad-based intellectual discussion and debate are required to arrive at a consensus about how to address the challenges and opportunities we face as a society.
Something tells me that consensus will never arrive to the conclusion that we should shut down that whole industry
Nonetheless, there are great articles up on there, such as:
https://institute.deepmind.com/essays/the-case-for-reasoning...
(Hiding chains of thought is one of the most harmful things I think OAI/Anthr. has done, altough Google Gemini also encrypts its chains of thought, so it's interesting to see the DeepMind Institute crticising this.)