I think implication being organizations with 40,000+ employees and even more consultants and contractors plus a lot of budget are also using LLMs to draft public facing content instead of paying for content writers or even just proof readers .
It points to friction rather than cost economics. Same reason we are always surprised why multi billion dollar product companies with millions of install base prefer electron instead of a native app.
Of course, that is the whole point of using AI to replace workers.
Only devs think it isn't coming for them, it is empowering and nothing else will happen, no team reductions, nah how come.
This does not imply that the organization is not paying for content writers or proof readers. It does suggest that they are not getting the value of paying for content writers or proof readers.