Great business model but terrible thing to actually use. If you have so much junk you need a storage unit, you probably need to declutter. Most people have too much junk.

On the other hand, new homes are not being built and this may be a way to compensate for so many people still acquiring the same level of junk but not owning enough homes or space to store it all. Previous generations wouldn’t have had as much of an issue when real estate was much cheaper.