Probably by working together with Rust. Eliminating undefined behavior from unsafe Rust is a big deal for the Rust community at the moment. And given that most unsafe rust code exists to call into C or C++, concepts like pointer provenance need to be extended. And proper pointer provenance guarantees can both decrease UB and increase optimization potential.
IIUC, my understanding is shallow.
This particular case is likely an example of that. Rust used to have this problem, but it wasn't ever intended to. So IIRC it got fixed in LLVM for Rust, and this is probably now C++ taking advantage of that.
That's a niche level thing that helps in some scenarios, and generally not as much for C++ which is much more weakly typed than Rust is. Weak typing + static typing is why safety problems in C++ are going to be really difficult to fix without fundamentally changing the language.