> primarily because I can make the text gigantic and I don't lose track of my place on the page nearly as often... where if the text is small I really can't follow it. On all my computers the text is gigantic

+1 I prefer the Kindle for the exact same reasons.

I used to read a lot of physical books. But I can't tolerate physical books after I started reading on the Kindle, especially books with tiny text.

Plus it is easier to keep a better posture with the Kindle.

But it still does not feel so good to buy Kindle ebooks. Somehow purchasing physical books seems more justifiable.