> I probably don't have much incentive to pick up.

This is what Dell got right - for their sales team, this was an easy process - the product line was simple and easy to customise. Their sales reps wouldn't spend much time creating the proposals and could spend the remaining time building relationships with a lot more customers, some of which wouldn't fail.

> curious why sales didn't pick up the phone. Were they "bored?"

Unless you create incentives for bringing new customers, they'll leave the new names for last.