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sseagulltoday at 8:23 PM1 replyview on HN

> Display ads are meaningless to agents. And agentic commerce is a huge threat to Amazon’s profitability.

Would agents be susceptible to advertising? If humans have issues differentiating ads from real results, and are swayed by TV ads and stuff (they are), then why wouldn't an AI agent.

I kind of assume they would, given how ChatGPT brings up garbage websites sometimes for my questions.


Replies

rajivjaintoday at 8:41 PM

That’s an interesting thought experiment. How would advertising need to evolve to appeal to agents vs humans?