> The right way to do this is to create an API or MCP or whatever catering to bots, and implement corresponding terms in your legal agreements (i.e. after approving a bot to interact with us, you're responsible for purchases it makes), along with some limits to prevent runaway shopping when Muse decides to binge.

From Amazon's perspective, that would be very much the wrong way.

Amazon's concerns here aren't technical. It's entirely about being disintermediated.