That mindset shift surely started quite some years ago? At least in my book they’re actively hindering standards/compatibility with other ecosystems, greenwashing their products, squeezing out third-party developers, and design/UX is also going downhill at least since Liquid Glass (or rather since Jobs left).

It's been heading this way since they rolled out the butterfly keyboard and soldered RAM in 2015 unfortunately.

The questioning of Apple's approach to consent all started with Tim Cook and that damn "Songs of Innocence" U2 album.

https://fortune.com/2022/10/24/tim-cook-said-free-u2-album-i...