alt Hacker NewsI doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.
But the Apple with ads is not the Apple that had some taste and discernment in the past. For a long time I’ve visited the App Store’s app update page directly (tap and hold on App Store icon to see the context menu option). Anytime I inadvertently go to the App Store home page or the few times I search, it’s an ad filled disaster!
From this article
> repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful.
From a recent post by John Gruber:
> Steve Jobs in 2011: 'We Build Products That We Want for Ourselves, Too, and We Just Don't Want Ads' [1]
Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?
[1]: We don’t want ads https://daringfireball.net/linked/2026/07/28/jobs-we-dont-wa...
Replies
Worth remembering that Steve Jobs championed "iAds"... https://www.forbes.com/sites/roberthof/2011/12/13/steve-jobs...
Don’t mix apples with oranges Steve was The Apple those guys are CE—replaceable-O-ranges. If board and shareholders want ads there is no one to tell them get lost anymore.
“iAd offers advertisers the emotion of TV with the interactivity of the web, and offers users a new way to explore ads without being hijacked out of their favorite apps,” said Steve Jobs, Apple’s CEO. “iAds will reach millions of iPhone and iPod touch users—a highly desirable demographic for advertisers—and provide developers a new way to earn money so they can continue developing free and low cost applications.”
[1] https://www.apple.com/newsroom/2010/06/07Apple-to-Debut-iAds...
Ad revenue is bad revenue if you're going for the high end of the market. If it has ads, it's crap.
Apple has all but conquered the high end of the market, but that ad revenue... it's so tempting... soooo tempting... just one hit...
omg, thank you for this
> tap and hold on App Store icon to see the context menu option
Exactly, the enshitificaton of Apple proves that Greed can never be satisfied: even a trillion dollar company, with a fanatic consumer base (that is ironically paying premium $ for the best USER experience) and THE tightest ecosystem grip that yields huge App-Store tax revenues, even such a company is not 'satisfied' and still can't escape capitalist logic and the stock-market's "perpetual share value growth" force and has to cannibalize user experience until at some point it will either implode or somehow manages to balance the 'just shitty/good enough' tightrope over their walled-garden (hello Microsoft).
In any case, user experience and the original ethos the company was build around has been lost for a long time, and enshitification by greed seems the ultimate outcome for every company that is traded publicly or equity funded.
> Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?
There's no chance these guys don't already have the full suite of Apple services (whether or not they use them) tied to their iCloud accounts. They've probably never even seen the nagware.
Jobs would truly lose his shit if he saw what Apple has become.
Source - worked at Apple ~2010.
Imagine spending $2k on a phone only to be presented with ads. Quick way to lose your luxury and loyal customers IMO.
On the flip side, imagine having another product made for people who can afford $2k phones... Well you'd probably pay a lot to advertise to that market.
I think trying to balance between these 2 is going to be tough, and your luxury market could evaporate if a significant competitor came along. And by competitor, we're probably just talking about AI in your pocket or on your face that replaces the traditional phone interface. I also think it's a real slippery slope to short term profits once you start taking ad revenue.
> I doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.
Ternus was one of the main people driving these eyesores. He wasn't a nobody.
What are these plethora of eyesore ads because the one that they’re mentioning in this article is the only one I have come across.
> Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products.
I bet they don’t see any ads, because their accounts will have the highest tier (or even a special one above that) of everything.
Wow, I read it as "John Temu", which seems to be what Apple is being turned into.
This whole saga is straight up the standard enshittification playbook by Cory Doctorow. And with no real ownership of the "purchased" hardware is why you all are in this mess.
Glad I'm a Linux user and admin.
Search on the app store sucks too. I haven't been able to find either a way to search for only apps that charge for downloads (I don't want to watch an ad for features, or nickel and dimed on IAP), or some kind of "minimum price" slider I can use.
That feels like a bog-standard search feature on a marketplace. I can only assume the omission is intentional.