I remember rumblings a decade-ish ago that basically their hand was possibly forced to release the thing to avoid a full on revolt about abandoning all of their work; after all, Intel had been investing in deep pipelines for a while before, they were strapped for cash after the ATI Acquisition, and other 'server-ish' CPUs had done CMT type things in the past (keeping in mind that AMD was seeing a huge surge in server market share due to Hammer.)