> In real life, a human doesn't do classification tasks with the System One part of their brain, they use System Two.

I'd argue that most human classification is pre-conscious / System One. You see a table, you recognize it as a table without asking yourself "is this a table?"

I guess their marketing implies that it moves classification into system one response time.

>they're trying to create that "System One" narrative

I think you answered your own question. Executives are going to ask two questions, 1) how is this different/why does it matter and 2) how will i use it to make money?

Leya came to market more than a year before Jev, and failed because nobody understood how to use it, and he was unable to market it properly. Jev used this strategy and did not fail.

I assumed they call it System One just because it's fast and there's no chain of thought/reasoning.

Either way it's an analogy that's bound to be loose as Kahneman's modes are about humans.

> In real life, a human doesn't do classification tasks with the System One part of their brain, they use System Two.

Huh? I guess that depends on the exact definition of "classification", but I think the bulk of basic classification tasks we make every day to make sense of our surroundings, such as object recognition is definitely done using system 1. So is higher-level "stereotyping" or anything you could described with "I know it when I see it".

Because those responses can be incorrect or even harmful, you would sometimes make use of system 2 to correct them - but that doesn't change that the initial response is from system 1.

It's just marketing. More specifically, it's an answer for why their model can't answer questions that require reasoning.

Oh, I thought it was some weird branding thing. So then I looked it up.

"System One" and "System Two" were coined in some pop science book...so back to its usage being a marketing ploy.

Uninformed hype for their startup. And they did a great job.