Working in b2b SaaS, there’s a real gravity toward checkbox-driven development. Any time we lose a deal because a competitor had feature A, the immediate response is “we need to build feature A.”

And from a sales perspective, that’s probably not wrong.

I think a new (or newly critical) engineering challenge is how to build in a way that keeps a codebase that’s churning out features from crumbling under the weight.

>> I don't think users want to be overwhelmed with features, they want things that work nicely, and consistently.

In the case of Stripe, users want one thing, which is to receive correct answers to their questions nearly instantly. And from the sounds of it, that is indeed the case.