I thought they were built on "time is money". If you make the equivalent of $70 an hour, do you care about spending $15 for someone to bring you lunch and save you 15-30 minutes of your workday?
It was kind of fun doing this math back when I was a freelancer. An hour saved would literally produce more money than the order cost. But really, it would have been better to save the money by making food ahead of time.
The gig workers are still suckers because gig work sucks. But yes the service is most sensible for higher paid consumers.
Tony Xu spent three times as much time as the driver did, did he?
Except they increase the charges of the food also, so you are getting taken advantage of there as well.
It’s not just “time is money”, but also the convenience as well. Sometimes you’re sick and need a hot meal, or you’re busy helping someone, etc.
Edit: Spelling. “right” to “sick”.