Have you ever tried to educate a 70+ year old person on this kind of stuff? Their eyes gloss over and they don't care. I've told my mother not to install random apps on her phone several times yet she still does it. I could probably send her a phishing e-mail right now that 'looks like' it's from me (so long as my name is in the from: field that's enough) and she'd follow the instructions to install a malicious apk too.

"Everyone should just be smarter/more educated" is what I used to think as well. I now fully understand some people have no desire to be educated in any way and it's a net good for society to not have a large % of devices compromised.

Because education has worked so well on Windows.

There's not an easy answer, but the non-answer of "people just need to be educated" is trivially dismissed.