IMO a prospective car buyer likely has a preference towards a certain drivetrain already.

An age old choice betwen petrol and diesel never seemed to be a problem, and electric vs hybrid/ICE are way more different to each other.

And as for the car software- after driving a new Prius I don't see any areas where Tesla's or BYD software is significantly ahead unless we are talking navigation which is shit either way, and I'd rather prefer car play