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Sohcahtoa82 • today at 6:08 PM • 0 replies • view on HN

> In a different reality, if 3dfx could have survived to the AI-era...

...they would still have fumbled it.

3dfx failed for a single reason: Failure to design for the future.

They had a hyperfocus on brute force rasterization and fill rate that became detrimental. They dropped the ball on 32-bit rendering because they thought having a higher fill rate was more important. They dropped the ball on implementing hardware transform because they considered that the CPU's job.

And then they blew up their own business model buying STB Systems and manufacture cards themselves, rather than selling chips to other manufacturers. That ended up being a gift to NVIDIA who adopted the opposite strategy of providing chips, reference designs, drivers, etc. and let a large number of board manufacturers compete to sell them.

And then there's the fact that NVIDIA was allowing themselves to create new architectures, while 3dfx was basically just saying "Let's make the same GPU, but with more texture units". By the time the Voodoo5 came out, NVIDIA was already on the GeForce 2.

3dfx lost because it kept optimizing for yesterday. NVIDIA understood where the industry was going and 3dfx didn't, and there's little reason to think AI would have gone any differently. If 3dfx had somehow survived another 20 years, I'd expect them to arrive at the AI boom with the world's fastest rasterizer.