> Part of not allowing it to become normalized is complaining about it.

This seems like a fantasy to me, maybe you can offer an example where it played out like that for something that had a wide appeal or value to a lot of people. Ignoring the people complaining seems just as likely to be positive reinforcement.

Normalising complaining about a thing is the first step to normalising that thing.

IMO I'd rather have fewer enshittified unusable websites so filled with ads I can't actually read anything than some awkwardly written paragraphs that I can skim/move on. I'd rather the pitchforks have been pointed at ad revenue toxicity the past decade than the AI stuff being the focal. Just my opinion.