alt Hacker NewsStandard PSA: Cambridge Analytica electing Trump is not a true story. Cambridge Analytica absolutely broke Facebook's terms of service with its personality quiz scheme but it did not affect the 2016 election.
I'm an advertiser who has managed hundreds of millions of dollars for small startups and big corporations, brands, as well as a few small political campaigns.
Even at the time of the Trump election, the kind of ad targeting that Cambridge Analytica says they were offering through the personality quizzes was absolute garbage. There is a reason why the official response from Boz doesn't even mention the personality quiz stuff, because it was essentially irrelevant to the Trump campaign's performance on paid advertising on Meta. And I would go further to say that, except for his success in fundraising, all of his Meta advertising probably didn't move that many votes.
Cambridge Analytica, the organization, of course, loves to claim that they're the dark evil viziers behind the Trump campaign and they've advertised themselves as such to dictators all over the world. But that's just like Edward Bernays writing "Propaganda" back in the day, it is a way to sell their services. Trump digital director Brad Parscale said the campaign did not even use Cambridge Analytica’s controversial psychographic targeting.
Not to mention, the only reason that Cambridge Analytica had that open graph information available is because communities like Hacker News begged again and again for Facebook to open the graph and not have a walled web. After that they cut off that graph access.
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> the only reason that Cambridge Analytica had that open graph information available is because communities like Hacker News begged again and again for Facebook to open the graph and not have a walled web.
This isn’t true. All the early Facebook access revolved around engagement and anything even remotely related to data portability was verboten.
Quizzes had like an 85% engagement rate on Facebook, they were legendarily effective paid eyeballs content. Adtech firm System1 aka OpenMail even merged with an adtech firm that owned a quiz content company, it made like $1m/2wks at small scale. I don't really know what Cambridge Analytica concretely did (to this day I have not seen a single screenshot of any of their creatives or a single concrete report of theirs) but I do know quizzes were really effective. For whatever purposes.
You may be missing the actual crimes.
You're right that the tools were hype, and that they didn't work. So why, despite knowing that Cambridge Analytica tools were useless, did Trumo keep paying it?
Well, Robert and Rebekah Mercer were primary backers of the Trump campaign, and they also owned a major stake in Cambridge Analytica. Giving something like $49 million dollars to Trump and Co.
What are the odds they made a profit on the deal?
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> it did not affect the 2016 election.
This is false.
> all of his Meta advertising
You don't appear to have any understanding of how Cambridge Analytica affected the election.
> Cambridge Analytica, the organization, of course, loves to claim that they're the dark evil viziers behind the Trump campaign and they've advertised themselves as such to dictators all over the world.
Aren't they defunct [1]?
[1] https://en.wikipedia.org/wiki/Cambridge_Analytica#:~:text=De...
Cambridge Analytica didn’t break the TOS.
If you go find the original ones it’s all about defending Facebook. Basically you can’t give our data to a competitor or build one. There’s a reason they had to quickly release a new ToS and its cause CA didn’t break it.