alt Hacker NewsYes they had a high engagement rate (due to how the platforms were structured at the time and how hyper-shareable it was) and you could make some money serving ads on quizzes because they had a high engagement rate. They were absolutely terrible as an ad targeting methodology.
Have you seen one of their quizzes?
I don't know if they were making an ad targeting solution. An ad targeting and voter targeting solution are different things.
All I am saying is I'd reserve your professional judgement until you've actually seen what they were doing.