alt Hacker News> For one, Apple was unwilling to have visible barcodes printed on the envelopes — but it wanted every step of the shipping and delivery of your card tracked. That wasn’t something the US Postal Service did. Apple and the printing company created an invisible barcode that was sprayed on the envelope, visible only under certain UV light, so that the envelope itself would remain unadulterated. And the USPS agreed to scan cards when sent, when processed at mail facilities, up to and including when they went out on a mail truck for delivery.
This is classic Steve Jobs. Sheer force of will.
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During my time at Apple one of the coolest talk I attended was about the process Apple went through to send a camera to the International Space Station and train astronauts how to use to use it to capture footage to be used as a screensaver in one of the earlier Apple TV versions.
The amount of work that went into getting regulators IN EVERY JURISDICTION IN THE WORLD to let Apple put the regulatory markings behind an info button in the OS (instead of printed on the device) just so that the back of the phone can be clean of all text and iconography except the Apple is absolutely mindblowing.
I appreciate it SO MUCH. I remember on the 7 or 8 when it happened how totally blown away I was.
Now there’s less visual/symbol spam in my daily view of an object I (and billions of others) use constantly. This stuff is way more important than people think.
Can't believe they got USPS to do a custom stamp in 2011.
Sheer force of stupid, no one cares if a bar code is on the envelope.
Less "sheer force of will" and annoying arrogance and stubbornness.
Reminder that Jobs is not a good role model. A lot of his decisions were erratic and based on what might as well have been undiagnosed BPD.
It's not as complicated as it seems from a technical perspective. Stamps have been UV-tagged since the 1960s as an anti-counterfeiting/automated detection measure. In the analog era, you shine UV light on a letter and if it it glows enough, it's got a stamp.
Modern processing machines (AFCS) capture both a visible and UV image of the mailpiece, so it's fundamentally changing the image processing software to have it look for the barcode on the UV side if it can't find one on visible. The downstream DBCS sorters already read secondary barcodes that are applied by the AFCS which happen to be in UV ink.
Further, USPS benefits from the same idea to hide a barcode for marketing (junk) mail. When combined with a handwriting-like typeface, it makes letters look personal and gets people to open them more. Same psychology where mailers apply a bulk-rate stamp instead of using a permit imprint.
It's a very Steve Jobs/Apple case where it sounds like a minor detail that requires crazy advances, but under the covers, it's very technically feasible, and importantly, can exploit economies of scale.