Right. In a global financial services organization, a strategic analysis app used by thousands of internal users was pretty high touch. SME business analysts would sit with the users to make sure they liked it and had no trouble. Every user generates significant revenue. Worldwide B2C is a different ball game, and Google barely makes money off of each individual user.
Right. In a global financial services organization, a strategic analysis app used by thousands of internal users was pretty high touch. SME business analysts would sit with the users to make sure they liked it and had no trouble. Every user generates significant revenue. Worldwide B2C is a different ball game, and Google barely makes money off of each individual user.