Normally. That's literally what SEO has been about, even pre-LLMs. It's not Google doing it, they don't benefit from their own AI suggestions being bad. Reddit doesn't have any obvious interest here too. But the millions of businesses and millions of people angry at AI, both have plenty of reasons to spam the life out of any site that allows users to post comments, and in both cases, LLMs themselves make it harder to filter and much easier to scale.