A few days ago I learned Dana White (UFC's CEO) is on meta's board of directors, nothing will surprise me now.
Zuck is front row at a lot of fights and sometimes holds towels etc for fighters during walkons. Meta Threads is the official social media sponsor.
It is a scummy company run by scumbags, of course he would be.
Dana White turned a failing company into billions of dollars. Really, I think you are underestimating his ability.