Why would they get a full handle on it? It's great marketing!
Look at all the podcasts, think pieces, news segments (like this article) that have been generated. Endless hand wringing by pundits, pearl clutching by opinion thinkers, ultimately with focus on OpenAI and how powerful their models are.
What started as great marketing on how powerful the models are is rapidly spiraling into a train crash PR nightmare highlighting how inept Open AI was in this whole thing, causing nearly every big enterprise customer to rethink trusting them.
All right in the middle of corporate budget season when every C-Suite is looking a a spreadsheet saying “remind me why we’re sending money to these guys again?”