Countries other than the US have, for reasons that you may choose to find mysterious, imposed tariffs on products exported from the US.
Tariffs raise the consumer-visible price of those goods. This then, due to demand elasticity, causes consumers in those non-US countries to buy fewer of those products.
Some impact may be badwill as well but quite a bit is first-order impact of second-order tariffs.
That seems odd since the EU lowered tariffs on US ag products. They also took back some previous retaliatory tariffs that were in place.