The fact that they can't go to the court and say "It pisses me off that this guy is doing what he's doing" and instead have to, ya know, try a case based on the actual laws that exist, seems to be confusing you about what "direct legal action" is.
The article's headline is the claim: "Flock Wants the Most Detailed Map of Its Surveillance Cameras Taken Offline"
The basis for this is an undisclosed trademark letter from a 3rd party. The company in question may or may not want the map taken down. However, the article offers scant evidence for the headline claim. That is why it is clickbait. It promises something large and delivers something minimal.
The security researcher in question has certainly made a splash however. Promising new levels of people mad at Flock is definitely the way to create some bona fides.
The article's headline is the claim: "Flock Wants the Most Detailed Map of Its Surveillance Cameras Taken Offline"
The basis for this is an undisclosed trademark letter from a 3rd party. The company in question may or may not want the map taken down. However, the article offers scant evidence for the headline claim. That is why it is clickbait. It promises something large and delivers something minimal.
The security researcher in question has certainly made a splash however. Promising new levels of people mad at Flock is definitely the way to create some bona fides.